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The Lococo Company was honored to provide management and marketing rollout services to the Jay Peak executive management team during the development phase and throughout the first year of operation. We sourced a director of aquatics for the waterpark, made strategic recommendations of pricing and packaging and introduced a comprehensive advertising launch schedule. Jay Peak successfully converted from a day oriented ski area to a full service overnight stay destination, featuring two new hotels, golf course, golf villas, ice arena and the all new Pump House indoor waterpark.